Digital signage displays, digital signs, digital picture players, digital screens, multimedia screens

The Digital signage revolution…..

Digital Signage is fast becoming an extremely popular method of communicating. The ability of digital signage to provide a superior return on investments compared to traditional static printed information has led it to become a hugely popular choice for businesses today.

The content displayed on digital signage screens can range from simple text and still images to animation or full motion video.

Applications for digital signage:

Digital signage is a fantastic medium of audio visual display that can be used wherever there is a need to communicate to individuals or large groups of people. Wherever there is static signage, there is potential to replace it with digital signage. Digital signage solutions are becoming widely used in:

• Retail Environments – For timely advertising and impulse decision influencing at the point of purchase, digital signage provides a more compelling message. Many retailers and advertisers are seeing the advantages of in-store digital signage over traditional print. They are reaching their target audience with eye catching audio visual displays and viewers are captive, as they can’t change the channel! It is a powerful way to market your brand, highlight a special offer or reinforce a message. Digital signage provides retailers with huge flexibility as they can dynamically change the content being displayed based on factors like inventory levels, margins, time of day, POS data etc.

• Corporate Environments – Digital signage is often used in reception areas or atriums to communicate with visitors and customers, or employee areas for human resources and corporate communications can provide the right message to the right audience at the right time.

• Public Venues – Waiting rooms, auditoriums, hotels and transportation venues are common venues for digital signage. Multi media displays are a good way of providing customers with current schedules, help in finding directions, or real time information such as news, weather, sports and advertising can be informative to patrons and visitors.

• Exhibitions – Digital signage is the perfect solution for exhibition display stands. It is a prime example of where an audio visual display can provide a more compelling message than simple static graphics. The benefits of your brand can be accentuated and your audience can be focused on the messages, services or products that you have come to promote.

Digital signage with the use of LCD screens and plasma screens can also be used to simply enhance customer experience or build and promote your brand. There is a variety of digital solutions – compact flash card driven digital screen media players, rear projection systems and HD driver units.

For your individual project POD Exhibition Systems are happy to give advice on the best digital signage solution for you. Call our sales team on 01933 411159 or simply fill in the enquiry form.