Recession + Obsession = Depression
Don't Cancel Your Exhibition - Display to Survive!
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During a recession, with marketing budgets being slashed from all sides, it is all too easy to succumb to a knee-jerk reaction and cancel your plans to exhibit at your normal trade show.
This may not be the wisest move to make. Recent surveys commissioned by the Events Industry Alliance, show that despite the economic hardships we all face in business, attendance of exhibitions and trade shows has actually increased in many sectors. It seems people will always attend shows they are emotionally attracted to such as food, clothing and homes – lifestyle products. But Business-to-Business trade shows are still recognised as the best place to find out what is happening in your market sector and to express your confidence in what your company has to offer.
With footfall either up or consistent with previous years, it has also been noted that the quality of visitors attending B2B shows has also improved. If people are taking the time out of their difficult work schedule to attend a trade show or exhibition during a recession, they must be serious! The days of a Jolly Boys Outing may be over! Can you afford to miss out on the interaction between prospective customers and your competitors?
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Make your limited budget work harder for you.
Consider Modular Portable Display Stands ahead of expensive custom built stands. Modular Portable Systems represent a far higher return on investment. These stands are less expensive, easier to transport, easier to erect and they can be reconfigured for larger or smaller events in the future. |
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The Vario d400 is a Modular Pop-Up system with integrated accessories. This simple “spider-frame” system, familiar to us as a pop-up, takes just minutes to erect. Unlike conventional pop-ups, the unique accessory end-cover allows straight and curved units to be joined together to create inspirational contemporary stand designs (link to d400 web page)
By adding a simple audio-visual presentation system for less than £500, you instantly increase the “Wow-Factor” for your stand visitors. (link to digital signage). Accessories such as Reception Counters, table, literature dispensers and display shelves can all be added to the constantly changing design. The whole stand fits into a tidy transit case, which itself converts into a podium counter. This transit case will fit into the boot of most medium sized cars, saving you considerable shipping costs. |
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The brand new Metro Lite is a stylish aluminium modular display system based on the popular Metro display stand which has been a best-seller for many years. Metro Lite has the advantage of being cheaper than Metro, and considerably lighter, therefore easier to transport. With its simple flat pack construction and sturdy carry bags, Metro Lite presents an opportunity for an investment into a fully modular display system that will meet your constantly changing exhibition needs for many years to come, at a fraction of the cost of conventional custom-built stands. (link to Metro pages) |
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Even if your budget will only run to a banner stand, why not add a Digital Screen to your display? The Twist Media Stand is only £793 including a 19” screen which will play still jpeg images or Mpeg movies with sound, from an inbuilt memory card – no need to have a computer attached.(Link to Twist page)
The ability to pull a crowd with an audio-visual presentation should not be underestimated. Come and see these stands in our showroom. (link to digital signage) |
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At Pod Exhibition Systems, we know what you want out of a portable display system. You want to be first in, first up and first out, with a stream of well impressed visitors and change out of your marketing budget to re-invest (in hospitality probably!)
Come to our brand new showroom to find a display system that is right for you. Try out the various options available from our wide range before you buy. |
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So before you cancel your stand space booking at your next exhibition, negotiate a better rate on your normal area, or even consider sharing the space with a complimentary business. You could even take a smaller pitch in a better position and use a Modular Display Stand to really make a statement. Stand out from the shell scheme crowd with a new contemporary design of display complete with an attention grabbing Multi-media presentation.
Don’t Cancel – Display to Survive!
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Please Call 01933 411159 to make an appointment.
Either drive to us at POD (NN29 7AB) Lower Farm,
High Street, Irchester, Northants NN29
7AB
or we'll collect you from Wellingborough Station.
Only 50 minutes from St. Pancras
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