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Exhibition Stands Since 2001

Decided on your Banner Stand….. what about the graphics?

In this article we will discuss some essential tips for graphic banner stand design.

Banner stands are so versatile that they make a great choice for exhibitions. Are you introducing a new product at a trade show or exhibition? Banner stands are the perfect vehicles to make the new product or service stand out on your exhibition stand. Graphic designers usually follow different design guidelines for banner stands over pop up stands. If you are taking on the job of designing your graphics for your banner stand then the following guidelines might be of some help.

Some common design ideas for an eye catching effective banner:

Positioning. Banner stands typically start about 3 inches off the ground so don’t put information too close to the bottom of your banner stand. The bottom 36" is the least effective area to use for important information, so think carefully about you want to put in that area. It is generally considered OK to put your company URL at the bottom because once you’ve got the audiences’ attention; they will read to the bottom if they are interested.

Captivate. You have only got a split second to captivate the audience, so don't waste it on your company name or URL. It is far better to use this space for a short phrase or sentence or attention grabbing graphics. This is particularly important if you are introducing a new product – you want it to stand out so the place to put it is at eye level.

Less is more. Do not over complicate the design. The temptation may be too cram as much information onto the banner stand as possible, but a design that is too busy will put people off. Too many bullets results in a message that won't get read, as your audience cannot take all the information in and will switch off. Bullet points that are hard to read because of a background image can also be a problem. So it is best to create a clean design that has a high impact message.

Message. Concentrate on one message on your banner stand. The banner stand should be designed to create maximum impact. If the audience is only going to remember one thing from your banner stand, what is it going to be? The best solution is to limit the entire exhibition banner stand to one concept, service or product. You can save specifications for later, perhaps with a literature stand nearby for those that want more information.

The POD artwork studio is totally committed to provide you with support, in order to get the best quality artwork and graphics possible for your project. We will help you with any artwork questions, issues or problems in creating and supplying your artwork for optimum quality and efficiency.

Call our Studio Hotline on 01933 411391