A guide to creating effective exhibition spaces

A guide to creating effective exhibition spaces

In the world of business, it is becoming increasingly difficult to engage with more customers and create lasting links between companies and clients. Throughout the year, hundreds of exhibitions and trade shows take place around the country, giving companies the chance to attract more business and promote their service. With so much competition, it can be hard to stand out in the vast crowd of brands and logos. Here are some ways to improve your next exhibition stand and engage with more clients.

Colour

The most important thing to aim for when setting up an exhibition space is to grab people’s attention and catch the eyes of people passing by. This is where the use of bright and vibrant colour can help your brand get the recognition it needs. It’s important to remember that the colours and graphics you display must represent your brand but be sure to make your display pop so you can initially grab people’s attention and then wow them with your service.

Unique space

You will often find that many company’s stands at exhibitions feature the same layout and a very similar design. It is always the companies which go above and beyond by creating a unique structure or stand that get most of the attention at trade shows. It’s important to think outside of the box by utilising things such as Modular Building Blocks to create customised stands that aren’t bound by the dimensions of traditional exhibition display stands.

Layout

Whether you’re a small business with a compact setup or a huge brand with all kinds of products on display, the layout of your exhibition space is very important when it comes to creating a comfortable and enjoyable experience for the consumer or client. Think about the flow of traffic through the exhibition hall and design your exhibit’s layout in a way that provides easy access to all of your material while allowing visitors to move seamlessly throughout your displays without getting caught up.

Technology

In the digital world, it’s no longer enough to hand out free pens and leaflets if you hope to engage with consumers and peak their interest in your service. There is now an increasing number of ways that technology can be integrated into your exhibition stand in order to attract more visitors. For example, touchscreen displays and mobile phone charging ports are a great way to entice people in and get them involved. The mixture of technology and a creative stand design is a recipe for success.

Call POD Exhibitions now for more information.

Bespoke Exhibition Counters

Bespoke Exhibition Counters

We are always excited to undertake bespoke projects for our clients. So much can be achieved with our modular stands to create a custom look, but its great to be able to produce something truly bespoke. We were asked by our client to produce a bespoke exhibition counter for an international show in Stuttgart next week. print_logo

bespoke counter

 

TR Fastenings are global leaders in the design, manufacture and supply of superior quality industrial components.

They are exhibiting at Fastener Fair Stuttgart 10-12 March 2015 to showcase their expanding range of products.

We were asked to create a bespoke counter for use at their show. Our design team have designed a counter in the shape of their component fastenings with a acrylic top for use on their exhibition stand.

It has been shipped out ready for use on their stand next week.

 

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Modular Exhibition Stand Options…….

…….For Quality, Flexibility and Versatility it has to be a Modular Display System

We specialise in helping businesses of all sizes with every detail of creating exhibition and trade show display stands with our range of modular display stands.

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By using a modular system we create for our customers cost effective yet visually impressive stand designs. And choosing to go modular has many advantages over more expensive custom stands:

  • A versatile option that is reconfigurable to fit different stand sizes
  • Interchangeable graphics for updating content, marketing messages or offers
  • Designed for multi-use exhibiting
  • Easier and quicker to build, saving on labour costs
  • Some systems can be self-built, saving installation costs
  • Lighter to transport, saving shipping costs

Our two most popular ranges are Esetta and Centro. Browse some examples of these versatile modular stands.  Use our modular stand design service by sending us your brief and we can help you find the perfect option for you.

We also have a fantastic range of furniture and accessories available for you to hire or buy including bar tables and stools, sofas, coffee tables, reception literature racks and multimedia displays.

Supporting PLASgran Recycling Specialists with their Modular Exhibition Stand

It’s always good to hear about successful shows for our customers. We’ve been happy to supply PLASgran Recycling Specialists. They recently exhibited at two industry trade shows Interplas and RWM using an Esetta Modular Display stand from POD.

PRE Snapshot 2

They wanted to incorporate light boxes, a reception counter, seating areas and literature stands into their design.  They were heading to the British Plastics Show – Interplas on 30 Sept – 2 October at NEC Birmingham and RWM on the 15 – 17 September.

PLASgran had opted for a turnkey solution, a fully managed stand option where we install the exhibition stand before the show and set up everything ready for the first day of the show.

PRE Snapshot 3

After two succesful shows,preparations are under way for 2015 Trade shows.  Take a look a our Modular stand options to see how PLASgran achieved their stand.

Shell Scheme Pro – Ideal for Exhibiting at Spring Fair 2015

spring fair logo

Taking place at a key time for buyers, Spring Fair International is described as the show ‘where the retail industry comes to do business’. It attracts the best retailers around the UK and abroad for five days and this year takes place 31st January – 5th February 2015 at the NEC.

With all types of home and gift products available at one time, in one place, this is a popular show for suppliers to showcase their current ranges, launch new products and meet customers – both current and new.

The featured sectors include:

  • Body & Bath
  • Children’s Gifts, Toys & Gadgets
  • Christmas Gifts, Floral & Seasonal Decorations
  • Contemporary Gift
  • Retail Shop
  • Fashion Jewellery, Accessories & Luggage
  • Gift, Home & Volume
  • Home Interiors & Furniture
  • Table & Kitchen

Many companies exhibit at Spring Fair with small to medium show scheme stands. The Esetta Shell Scheme Pro range is ideally suited for this type of stand.

Cladding with Esetta Shell Scheme Pro – Why so effective?

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Self Build – The systems are simple to erect yourself, saving you money on installation fees. The shell scheme Pro package is essentially a kit in a box. With use of the comprehensive installation guide, you can self build the system easily into your shell scheme.

Large Seamless Graphics – The fabric graphics can be used to create large seamless graphic walls, not restricting the design of your artwork for each panel. And as a basic shell scheme package is a blank canvas, using shell scheme graphics for advertising and branding over the entire height and width of the shell scheme panels will ensure that your stand makes a real impact.

Bespoke Look Achieved – Include screens, iPad stands, counters, light boxes and storage into your design. The inclusion of custom elements into the stand, gives the appearance of a bespoke design. The overall look of the stand has a professional, bespoke look and feel that is difficult to achieve with other self build modular stands.

Even if you are a small company, the Spring Fair Show is important for connecting you with a powerful retail audience and a key event to showcase your products. A cost effective stand like the Esetta Shell Scheme Pro, could be the answer for a successful show exhibiting at Spring Fair. Call our sales team to discuss 01933 411159.

 

Graphic Layouts for Any Size Shell Scheme with Esetta Shell Scheme Pro

 

Shell Scheme Pro Layouts

It’s a simple system that is simple enough to self-build yet professional enough to pass as a custom bespoke exhibition stand.

The Shell Scheme kits can include light boxes, matching counters, LED lighting, integrated storage, iPad stands and screens. It also allows you to get the most out of your valuable floor space.   Take a look at what can be achieved with Esetta Modular Displays here

Call the sales team on 01933 411159 to discuss the options.

 

How to maximise floor space on your Exhibition Stand?

Choose a system that allows you to get the most out of your valuable floor space. Esetta Shell Scheme Pro is one of the best systems to achieve this.

space-savingTake for example a 3×2 shell scheme at a popular exhibition venue. With average costs of £400 per sq metre, using as small a percentage of the shell scheme floor as possible is essential to maximise your return on investment.

Esetta uses just 4% of the shell scheme floor area and gives you 12sqm of graphic area for advertising.

Compare this to a 3×4 Pop Up Stand in the same area, and it takes us 35% of the floor area, giving you only 9sqm.

The square foot print of your stand can be used to great effect with Esetta Shell Scheme Pro as the exhibition hardware does not encroach into the stand space. This allows for more visitors onto the stand or for the integration of storage cupboards, counters and light boxes into your design, and wasted floor space is kept to a minimum. This can all simply be obtained with our Esetta Shell Scheme Pro modular displays

The benefits of cladding with Esetta Shell Scheme Pro:

DIY – The systems are simple to self build, saving you money on installation fees. The shell scheme Pro package is essentially a kit in a box. With use of the comprehensive installation guide, you can erect the system easily into your shell scheme.

Bespoke Look Achieved – The overall look of the stand has a professional, bespoke look and feel that is difficult to achieve with other self build modular stands. The inclusion of custom elements into the stand, gives the appearance of a bespoke design.

Unrestricted Artwork Design – The fabric graphics can be used to create large seamless graphic walls, not restricting the design of your artwork for each panel.

Maximum Graphic Area – A basic shell scheme package is a blank canvas. Using shell scheme graphics for advertising and branding over the entire height and width of the shell scheme panels will ensure that you don’t just blend in with every other exhibitor at the venue.

Its also adaptable for space only stands by simply adding feet, so it highly versatile. Take a look at the possibilities to upscale Esetta here

Why not utilise your floor space to the maximum with Esetta Shell Scheme Pro. Talk to the sales team on 01933 411159 for more details.

Additions to Linking Banner Stands Range – Stealth Linking Banner Kits

Stealth_Banner_Stand_Kit_1_001M Stealth_Banner_Stand_Kit_3_001M

Modular Linking Banner Stand Solutions….To bridge the gap between a simple banner exhibition stands and pop up displays, linking banner stands are popular choice.

Our linking banner stands include the Twist, Curve banner system and DL Plus Banners.  The linking banner stand solutions allow for multiple stands to be coupled together in order to create a much larger backdrop that can be adapted in shape to fit almost any stand area.

We’ve added the Stealth kits to the range. It’s a cost effective solution that is simple to put together. The kits have an automatic tensioning systems and adjustable feet for levelling on uneven ground.  Call the sales team for more information 0n 01933 411159.

Launch of New Exhibition Stand Design Website


POD Exhibitions are pleased to announce the launch of a new exhibition stand design section of our website www.pod-exhibition-systems.co.uk/stand-design/.  The site is designed as a comprehensive resource for anyone planning an exhibition, trade show or interior project.
The POD Exhibitions site has been a central source for all exhibition equipment, stands and graphics for over 10 years.  But more was needed to showcase what can be achieved from modular stand systems and for companies looking for a bespoke stand design.   
The new POD Exhibition stand design website has been designed to show the complete turn key service we can offer for client projects from concept visualisation to prebuild and installation of exhibition stands.  We are able to illustrate in the POD Exhibition Stand Design gallery solutions we have come up with for some of our clients to give an idea of what can be achieved.
Vince Clifton of POD Exhibitions said: “We are really excited about the new site.  We view every enquiry we receive as a project, just as the client sees it. The project might be a simple portable display product, a custom built modular stand or a multi-media display within a corporate or public building.  The new site helps guide customers through the process of choosing the most cost effective solution.”
POD Exhibitions stands are available to hire or to purchase and the turn-key solution we offer incorporates exhibition stand design, visualisation, assistance with graphics and artwork, stand pre-build, shipping, stand construction, de-construction and storage. If required POD Exhibitions can also project manage all event administration and hall services.  Take a look at the new site here www.pod-exhibition-systems.co.uk/stand-design