Your Ultimate Guide to Buying Exhibition Display Stands

Exhibition DisplayAre you tired of renting exhibition display stands for your events? Are you ready to buy your own?

Buying the right display for your events includes taking into consideration a whole host of things.

You need to take into account which type of display stands suits your goals.

Keep reading to find out more about how to choose the right exhibition display stand with our ultimate guide.

What Are Exhibition Display Stands?

Display stands are an essential marketing tool for your business.

They are portable marketing banners to promote your business or organization.

Don’t worry if you’re not practical. They’re easy to set up and use.

It doesn’t matter what type of business or organization you are. Everyone can benefit from access to a visually impressive and informative stand.

Display stands can be useful to attract attention to you at conferences, festivals or shows. Whatever the event, a display stand can make all the difference to you being noticed.

No business is complete without a display stand to show off what they’re about.

Why Buy a Display Stand?

Although renting a display stand for your first show or event might make sense, after a few times, it makes sense to buy your own stand.

As a regular user of exhibition stands, you may need specific types of stand for each event.

What’s Your Budget?

While it’s easy to think that renting a display stand for every show makes sense. After all, it’s not too costly.

But you need to think in terms of multiple exhibitions shows that you attend.

But there are also operational, storage and transportation costs that you have to take into account.

By considering these many other costs, you can make an informed choice about whether buying a display stand is worthwhile.

Do Your Research!

Anyone who has booked a spot an exhibition show has heard of the term “preferred supplier”. This usually features in the exhibition manual.

This includes references to the various items, including exhibition display stands, that may be required for show attendees with stands.

However, don’t be fooled into purchasing your display stand from this “preferred supplier”. It simply means that this particular supplier of display stands have an agreement with the exhibition organizers.

While this doesn’t necessarily mean that you shouldn’t purchase your exhibition stand from such suppliers. But rather, it’s important to realize that you’re free to decide who you purchase your display stand from.

Even though carrying out research may be a time-consuming and exhausting process, it’s much more cost-effective and time-saving in the long-run.

What’s Your Goal?

There are many reasons why people purchase exhibition stands. In order to realize which type of stand you require, you need to decide what you’re trying to achieve.

After all, the display stand has to meet your requirements. Display stands can be customized to suit you, whatever your business needs.

You need to take into account everything from the location of your event to the extent of the foot-fall before you can decide which exhibition display you need.

Types of Display Stands

Do you need a display stand for trade show events held outdoors? Or, maybe you require a corporate looking stand for large conference halls?

While indoor display stands are designed to grab the attention of large groups of people from across the room. But the outdoor version is great at catching the eye of passers-by.

Display stands are also available in a large range of shapes, sizes, and styles.

Retractable Display Stands

Are you looking for a display stand that’s easy to transport and set up?

Retractable display stands may be the best option for you. If you’re regularly using your stand and you’re always on the go, you need a stand that it’s convenient, light and portable.

Retractable display stands are also available as double-sided. This allows you to show off to both sides of the crowd.

At the end of the day, all you have to do is retract the banner and pack it away into the case. After this, you can easily store it in your vehicle until next time.

Digital Touch Screens

If you’re looking to make a bigger splash with your exhibition display stand, you may consider purchasing digital touch screens.

By providing your customers with an interactive platform, you can really show off what your organization or business does.

This allows you to include a greater amount of information and images related to your business.

This also allows you to make demonstrations with the aid of video clips on the digital touch screen. After a hard days work, you can pack it up in a carrying case.

While digital touch screens are definitely the more costly alternative, they’re definitely worth the investment to wow your customers.

A Stand to Support You

The primary point of a display stand is to support you and your colleagues during the exhibition show.

This may include helping you to explain something or providing visitors with information about your business.

However, it’s important to take advantage of the presence a display stand provides. For instance, make sure none of your colleagues are obstructing the view of the display stand. Otherwise, this could defeat the purpose of the stand.

Buy Your Own Exhibition Display Stands

Now that you know what to consider when purchasing your display stand, you can make sure you design the right one for your business or organizational needs.

It’s essential to consider how each display banner can help you to grow and attract new people to what you do.

Get in touch to find out more about buying your own exhibition display stand.

A guide to creating effective exhibition spaces

A guide to creating effective exhibition spaces

In the world of business, it is becoming increasingly difficult to engage with more customers and create lasting links between companies and clients. Throughout the year, hundreds of exhibitions and trade shows take place around the country, giving companies the chance to attract more business and promote their service. With so much competition, it can be hard to stand out in the vast crowd of brands and logos. Here are some ways to improve your next exhibition stand and engage with more clients.

Colour

The most important thing to aim for when setting up an exhibition space is to grab people’s attention and catch the eyes of people passing by. This is where the use of bright and vibrant colour can help your brand get the recognition it needs. It’s important to remember that the colours and graphics you display must represent your brand but be sure to make your display pop so you can initially grab people’s attention and then wow them with your service.

Unique space

You will often find that many company’s stands at exhibitions feature the same layout and a very similar design. It is always the companies which go above and beyond by creating a unique structure or stand that get most of the attention at trade shows. It’s important to think outside of the box by utilising things such as Modular Building Blocks to create customised stands that aren’t bound by the dimensions of traditional exhibition display stands.

Layout

Whether you’re a small business with a compact setup or a huge brand with all kinds of products on display, the layout of your exhibition space is very important when it comes to creating a comfortable and enjoyable experience for the consumer or client. Think about the flow of traffic through the exhibition hall and design your exhibit’s layout in a way that provides easy access to all of your material while allowing visitors to move seamlessly throughout your displays without getting caught up.

Technology

In the digital world, it’s no longer enough to hand out free pens and leaflets if you hope to engage with consumers and peak their interest in your service. There is now an increasing number of ways that technology can be integrated into your exhibition stand in order to attract more visitors. For example, touchscreen displays and mobile phone charging ports are a great way to entice people in and get them involved. The mixture of technology and a creative stand design is a recipe for success.

Call POD Exhibitions now for more information.

Printed Panel Kits – Simple Graphic Solutions for Display Boards

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Panel kits continue to be a popular choice for entry level exhibiting at small shows, trade fairs, conferences and shopping centre displays.  Why not smarten up your panel kit with printed graphic panels.

If posters stuck with pins are providing an inadequate image for your company, an effective solution for branding are printed Foamex panels with your logo or marketing message. The printed panels can be velcroed on to your panel kit, giving a professional finish.

Folding display panel kits are portable, lightweight and versatile type of display board.  The are supplied with a carry bag for easy transportation to each event.

Take a look at the Folding Panel Kits here.  Options for the graphic boards and prices for the printed panels will be up on the website soon. Please call the sales team for prices 01933 411159.

 

 

Bespoke Exhibition Counters

Bespoke Exhibition Counters

We are always excited to undertake bespoke projects for our clients. So much can be achieved with our modular stands to create a custom look, but its great to be able to produce something truly bespoke. We were asked by our client to produce a bespoke exhibition counter for an international show in Stuttgart next week. print_logo

bespoke counter

 

TR Fastenings are global leaders in the design, manufacture and supply of superior quality industrial components.

They are exhibiting at Fastener Fair Stuttgart 10-12 March 2015 to showcase their expanding range of products.

We were asked to create a bespoke counter for use at their show. Our design team have designed a counter in the shape of their component fastenings with a acrylic top for use on their exhibition stand.

It has been shipped out ready for use on their stand next week.

 

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Modular Exhibition Stand Options…….

…….For Quality, Flexibility and Versatility it has to be a Modular Display System

We specialise in helping businesses of all sizes with every detail of creating exhibition and trade show display stands with our range of modular display stands.

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By using a modular system we create for our customers cost effective yet visually impressive stand designs. And choosing to go modular has many advantages over more expensive custom stands:

  • A versatile option that is reconfigurable to fit different stand sizes
  • Interchangeable graphics for updating content, marketing messages or offers
  • Designed for multi-use exhibiting
  • Easier and quicker to build, saving on labour costs
  • Some systems can be self-built, saving installation costs
  • Lighter to transport, saving shipping costs

Our two most popular ranges are Esetta and Centro. Browse some examples of these versatile modular stands.  Use our modular stand design service by sending us your brief and we can help you find the perfect option for you.

We also have a fantastic range of furniture and accessories available for you to hire or buy including bar tables and stools, sofas, coffee tables, reception literature racks and multimedia displays.

Launch of New Branded Outdoor POD Event Tent

The POD event tent has launched in the Outdoor section of our website. The new and exciting event tent packs feature the branding and promotional opportunities available to transform these spacious tents into successful marketing tools at outdoor exhibitions and events.

POD Event Tent

The Outdoor Event Tent packs feature:

  • The multi-purpose POD event tents with interconnecting tents
  • Printed graphic cap and wall branding
  • Floor and accessibility packs for public events
  • Promotional flags for additional branding opportunities
  • Delivery and installation options

 

Take a look at some of the event packs here –www.pod-exhibition-systems.co.uk/outdoor-displays/instant-shelters/pod-event-tents or call the sales team for a price on your exact configuration.

5 ways to think ‘Eco Friendly’ with your Exhibition Stand

Exhibiting at an exhibition or trade show these days is a huge investment, yet after the end of the show often large quantities of material are simply thrown away and end up in landfill.  Is it possible for exhibitions to be both economical and eco-friendly? Here are few ideas on building an environmentally friendly stand but economical stand.

Tip 1: Reduce and reuse with Modular Stands

If you exhibit at least once a year, reusable modular stand components is a wise investment. With reusable modular or bespoke components you can adapt and change your stand for each event without having to re-order an entirely new stand each time.

This cuts down on the amount you throw away at the end of each exhibition, making your activities more eco-friendly. On the financial side, reusable components mean you can invest your marketing budget knowing that with a few tweaks, a different layout, and new graphics you can have a completely fresh stand for very little cost.

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Tip 2: Plan your design for future events

Think of your stand as a series of individual modular components makes it is easier to design something that can be adapted to each exhibition space. With careful design planning, and even if you switch from space only to shell scheme, stand components can slot together in a number of ways allowing you to keep the overall look and feel of your stand while still achieving an eye catching display.

Tip 3: Reduce the paper and ink

Instead of handing out a brochure to every visitor, encourage them to scan a QR code that links to your website or an online PDF, or use a tablet or smartphone to send a link straight to their inboxes. Many companies are now using customisable interactive data capture software that makes it easy to gather contact details and other key information from visitors to your stand.

Tip 4: Cut your fuel use

Transport and fuel costs can be one of the highest costs for exhibitors. Bulky stands are often more complicated when it comes to both logistics and set up, and can increase transport costs considerably each time they are used.

The benefit of modular frames is that many of them can be flat-packed, taking up less space for delivery and for storage. Lightweight components reduce transportation costs especially for international events.

Tip 5: Consider your materials

Fabric graphics can have a longer shelf life than traditional graphic print if handled correctly. They can also be washed if they get dirty rather than having to be replaced. Where possible use recyclable materials or locally sourced hardware and equipment. Andsome materials are much more environmentally friendly than others for example, choose low energy items, ones made from recycled material, or ones without toxic finishes, etc.

Take a look at modular stand examples here www.pod-exhibition-systems.co.uk/modular-stands

Shell Scheme Pro – Ideal for Exhibiting at Spring Fair 2015

spring fair logo

Taking place at a key time for buyers, Spring Fair International is described as the show ‘where the retail industry comes to do business’. It attracts the best retailers around the UK and abroad for five days and this year takes place 31st January – 5th February 2015 at the NEC.

With all types of home and gift products available at one time, in one place, this is a popular show for suppliers to showcase their current ranges, launch new products and meet customers – both current and new.

The featured sectors include:

  • Body & Bath
  • Children’s Gifts, Toys & Gadgets
  • Christmas Gifts, Floral & Seasonal Decorations
  • Contemporary Gift
  • Retail Shop
  • Fashion Jewellery, Accessories & Luggage
  • Gift, Home & Volume
  • Home Interiors & Furniture
  • Table & Kitchen

Many companies exhibit at Spring Fair with small to medium show scheme stands. The Esetta Shell Scheme Pro range is ideally suited for this type of stand.

Cladding with Esetta Shell Scheme Pro – Why so effective?

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Self Build – The systems are simple to erect yourself, saving you money on installation fees. The shell scheme Pro package is essentially a kit in a box. With use of the comprehensive installation guide, you can self build the system easily into your shell scheme.

Large Seamless Graphics – The fabric graphics can be used to create large seamless graphic walls, not restricting the design of your artwork for each panel. And as a basic shell scheme package is a blank canvas, using shell scheme graphics for advertising and branding over the entire height and width of the shell scheme panels will ensure that your stand makes a real impact.

Bespoke Look Achieved – Include screens, iPad stands, counters, light boxes and storage into your design. The inclusion of custom elements into the stand, gives the appearance of a bespoke design. The overall look of the stand has a professional, bespoke look and feel that is difficult to achieve with other self build modular stands.

Even if you are a small company, the Spring Fair Show is important for connecting you with a powerful retail audience and a key event to showcase your products. A cost effective stand like the Esetta Shell Scheme Pro, could be the answer for a successful show exhibiting at Spring Fair. Call our sales team to discuss 01933 411159.

 

Top Tips to attract and engage visitors at your exhibition stand

So after investing in your space or stand at your next event, to make the most of the exhibition stand two things are essential 1) Attract as many visitors as possible to the stand and 2) Engage with them once you have them on the stand.

Getting these two elements right is the key to a successful show and results in more sales, increased conversions, greater networking opportunities and lots of new leads. Here are a couple of top tips.

Attract and Engage – How to do it?

It may seem obvious but successful engagement is only possible if you have visitors on your stand, so it all starts with attracting attention your stand.

Eye catching stand designA stand with stunning design features can be more attractive than anything else. Many design companies focus solely on conveying information and not always about attracting attention. Light boxes, uninterrupted graphic walls, bold colours and innovative lighting can help to draw people to you.

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Technology, Digital Screens & Multimedia Audio visual displays can provide a more compelling message than simple static graphics. A neat gadget or two can be like a shiny object to a magpie, and a stand with a crowd around will attract even more attention as everyone passing by wants to see what is going on.

Workshops and seminars Many exhibition attendees are looking for new, innovative and workable solutions to challenges that arise in your industry. Developing captivating and well-researched topics that will excite your target audience and demonstrate solutions to some of your industry’s challenges.

Entertain your visitorsWithout being too gimmicky, entertainment is a good way of gaining initial attention. From music to celebrity endorsements, find ways appropriate to your industry to entertain visitors.

Freebies – Free giveaways are a popular way to entice visitors to your stand. Competitions and free prize draws also can attract people to your stand, particularly if linked with social media pre show buzz.

Engaging

Depending on your industry and sector there are many ways to do this, but a combination of some of these will work. Many of these can be used successfully on exhibition stands:

Refreshments – Coffee is always a good choice for a few reasons: you are offering something everyone will want at some point in the day, it gives you time to engage with visitors, and a caffeine boost picks everyone up.

Media Content – A high-quality media presentation can be eye-catching, stimulating and informative. Including a call-to-action such as “scan this QR-code to send us an email” or “take one of our leaflets” is a good way to increase follow-up contacts.

Live TweetsDisplay a live Twitter feed and allow visitors to follow you, use your #hashtag and ask questions to your offsite social media sales team – helping to engage and inform your visitors even when all your on-site staff are busy.

Use TabletsiPads display stands are essential for data capture, getting contact details, completing surveys and demonstrating your products. People are also far more likely to leave their contact details on an iPad or tablet than a long paper form.

Always Follow Up

However you decide to attract and engage visitors to your stand, it is always important to follow up with your new leads within a few days of the exhibition. Make your investments work for you.

 

How to maximise floor space on your Exhibition Stand?

Choose a system that allows you to get the most out of your valuable floor space. Esetta Shell Scheme Pro is one of the best systems to achieve this.

space-savingTake for example a 3×2 shell scheme at a popular exhibition venue. With average costs of £400 per sq metre, using as small a percentage of the shell scheme floor as possible is essential to maximise your return on investment.

Esetta uses just 4% of the shell scheme floor area and gives you 12sqm of graphic area for advertising.

Compare this to a 3×4 Pop Up Stand in the same area, and it takes us 35% of the floor area, giving you only 9sqm.

The square foot print of your stand can be used to great effect with Esetta Shell Scheme Pro as the exhibition hardware does not encroach into the stand space. This allows for more visitors onto the stand or for the integration of storage cupboards, counters and light boxes into your design, and wasted floor space is kept to a minimum. This can all simply be obtained with our Esetta Shell Scheme Pro modular displays

The benefits of cladding with Esetta Shell Scheme Pro:

DIY – The systems are simple to self build, saving you money on installation fees. The shell scheme Pro package is essentially a kit in a box. With use of the comprehensive installation guide, you can erect the system easily into your shell scheme.

Bespoke Look Achieved – The overall look of the stand has a professional, bespoke look and feel that is difficult to achieve with other self build modular stands. The inclusion of custom elements into the stand, gives the appearance of a bespoke design.

Unrestricted Artwork Design – The fabric graphics can be used to create large seamless graphic walls, not restricting the design of your artwork for each panel.

Maximum Graphic Area – A basic shell scheme package is a blank canvas. Using shell scheme graphics for advertising and branding over the entire height and width of the shell scheme panels will ensure that you don’t just blend in with every other exhibitor at the venue.

Its also adaptable for space only stands by simply adding feet, so it highly versatile. Take a look at the possibilities to upscale Esetta here

Why not utilise your floor space to the maximum with Esetta Shell Scheme Pro. Talk to the sales team on 01933 411159 for more details.