A guide to creating effective exhibition spaces

A guide to creating effective exhibition spaces

In the world of business, it is becoming increasingly difficult to engage with more customers and create lasting links between companies and clients. Throughout the year, hundreds of exhibitions and trade shows take place around the country, giving companies the chance to attract more business and promote their service. With so much competition, it can be hard to stand out in the vast crowd of brands and logos. Here are some ways to improve your next exhibition stand and engage with more clients.

Colour

The most important thing to aim for when setting up an exhibition space is to grab people’s attention and catch the eyes of people passing by. This is where the use of bright and vibrant colour can help your brand get the recognition it needs. It’s important to remember that the colours and graphics you display must represent your brand but be sure to make your display pop so you can initially grab people’s attention and then wow them with your service.

Unique space

You will often find that many company’s stands at exhibitions feature the same layout and a very similar design. It is always the companies which go above and beyond by creating a unique structure or stand that get most of the attention at trade shows. It’s important to think outside of the box by utilising things such as Modular Building Blocks to create customised stands that aren’t bound by the dimensions of traditional exhibition display stands.

Layout

Whether you’re a small business with a compact setup or a huge brand with all kinds of products on display, the layout of your exhibition space is very important when it comes to creating a comfortable and enjoyable experience for the consumer or client. Think about the flow of traffic through the exhibition hall and design your exhibit’s layout in a way that provides easy access to all of your material while allowing visitors to move seamlessly throughout your displays without getting caught up.

Technology

In the digital world, it’s no longer enough to hand out free pens and leaflets if you hope to engage with consumers and peak their interest in your service. There is now an increasing number of ways that technology can be integrated into your exhibition stand in order to attract more visitors. For example, touchscreen displays and mobile phone charging ports are a great way to entice people in and get them involved. The mixture of technology and a creative stand design is a recipe for success.

Call POD Exhibitions now for more information.

Exhibiting at Construction Events & Shows in 2015

construction week

2015 is another busy year for exhibitions and events, and the Construction Industry has a range of trade shows and events throughout the year.  Construction shows  include:

@ExecHireShow The Executive Hire Show is the exciting benchmark exhibition for the tools, plant and equipment hire industry. 11 & 12 February 2015.

@PlantworxPR – PLANTWORX 2015, a new biennial exhibition for the construction industry. PLANTWORX will be the largest working construction event in the UK. 2nd – 4th June

@LondonBuildExpo – The leading construction expo for London and the South of England. June 18th & 19th 2015.

@BuildShow The showcase event for the building and construction. 6-11 OCT 2015

Many of these shows have indoor and outdoor exhibiting space, so deciding on the right solution for exhibiting can be a challenge. We have a range of solutions for both.

Exhibition Gantry – Truss and gantry systems are completely modular and can be used to create exactly the structure for your project. Gantry provides an adaptable and versatile way to display large format graphics and the designs we create can feature screens, meeting rooms, presentation plinths, shelving, reception tables and storage cupboards.

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Exhibition Event Tent – The POD event tents are ideal for outdoor events. The modular domes provide interconnectivity through tunnels to create separate spaces for multi purpose use. The modular system gives you the choice to link tents for a space as small or large as you need it, and in a variety of layouts allowing you to control the flow of your visitors, have separate meeting or registration areas or provide hospitality.

Esetta Shell Scheme Pro –Simple systems with fabric graphics that is simple to erect yourself, saving money on installation fees. The shell scheme Pro package is essentially a kit in a box and can include screens, iPad stands, counters, light boxes and storage into your design. The inclusion of custom elements into the stand, gives the appearance of a bespoke design. Indoor events only.trailer

Exhibition Event Trailer – For a series of outdoor events or roadshows, trailers are a way to incorporate all the display and branding elements you need in one central location. Exhibition trailers provide good shelter, shade & excellent protection in windy conditions. Hire or purchase options available.

To discuss suitable options for the upcoming Construction and Building Events this year, talk to our sales team for a solution that is suitable for you.

Exhibitions and Trade Shows in February

ExCel-logo-4XK6Y4 NEC olympia_logo

The busy winter exhibition and trade show season is in full swing with lots of shows and events this February.

We’ve been busy preparing many of our clients for these shows, and there is still time for last minute help from shell scheme graphics to modular exhibition stands.

Upcoming Events:

Spring Fair International @ The NEC – #Springfair

Sunday 01 February 2015 – Thursday 05 February 2015

Caravan, Camping and Motorhome Show @ the NEC

Tuesday 17 February 2015 – Sunday 22 February 2015

Craft Hobby & Stitch International @ the NEC – @CrftHobbyStitch

Sunday 15 February 2015 – Tuesday 17 February 2015

Event Production Show @ Olympia – #EPS15

18 Feb 2015 to 19 Feb 2015

The National Wedding Show @Olympia

20 Feb 2015 to 22 Feb 2015

BBC Good Food Eat Well Show @ Olympia – #gfeatwell

27 Feb 2015 to 1 Mar 2015

ICE Totally Gaming @ Excel – #ICEgaming

03 February to 05 February 2015 (Exhibition)

The Baby Show @ Excel – #thebabyshow

20 February to 22 February 2015

Professional Beauty London @ Excel – #PBLondon

22 February to 23 February 2015

Call the POD sales team for more details on attending any of these events.

Supporting PLASgran Recycling Specialists with their Modular Exhibition Stand

It’s always good to hear about successful shows for our customers. We’ve been happy to supply PLASgran Recycling Specialists. They recently exhibited at two industry trade shows Interplas and RWM using an Esetta Modular Display stand from POD.

PRE Snapshot 2

They wanted to incorporate light boxes, a reception counter, seating areas and literature stands into their design.  They were heading to the British Plastics Show – Interplas on 30 Sept – 2 October at NEC Birmingham and RWM on the 15 – 17 September.

PLASgran had opted for a turnkey solution, a fully managed stand option where we install the exhibition stand before the show and set up everything ready for the first day of the show.

PRE Snapshot 3

After two succesful shows,preparations are under way for 2015 Trade shows.  Take a look a our Modular stand options to see how PLASgran achieved their stand.

Shell Scheme Pro – Ideal for Exhibiting at Spring Fair 2015

spring fair logo

Taking place at a key time for buyers, Spring Fair International is described as the show ‘where the retail industry comes to do business’. It attracts the best retailers around the UK and abroad for five days and this year takes place 31st January – 5th February 2015 at the NEC.

With all types of home and gift products available at one time, in one place, this is a popular show for suppliers to showcase their current ranges, launch new products and meet customers – both current and new.

The featured sectors include:

  • Body & Bath
  • Children’s Gifts, Toys & Gadgets
  • Christmas Gifts, Floral & Seasonal Decorations
  • Contemporary Gift
  • Retail Shop
  • Fashion Jewellery, Accessories & Luggage
  • Gift, Home & Volume
  • Home Interiors & Furniture
  • Table & Kitchen

Many companies exhibit at Spring Fair with small to medium show scheme stands. The Esetta Shell Scheme Pro range is ideally suited for this type of stand.

Cladding with Esetta Shell Scheme Pro – Why so effective?

space-saving

Self Build – The systems are simple to erect yourself, saving you money on installation fees. The shell scheme Pro package is essentially a kit in a box. With use of the comprehensive installation guide, you can self build the system easily into your shell scheme.

Large Seamless Graphics – The fabric graphics can be used to create large seamless graphic walls, not restricting the design of your artwork for each panel. And as a basic shell scheme package is a blank canvas, using shell scheme graphics for advertising and branding over the entire height and width of the shell scheme panels will ensure that your stand makes a real impact.

Bespoke Look Achieved – Include screens, iPad stands, counters, light boxes and storage into your design. The inclusion of custom elements into the stand, gives the appearance of a bespoke design. The overall look of the stand has a professional, bespoke look and feel that is difficult to achieve with other self build modular stands.

Even if you are a small company, the Spring Fair Show is important for connecting you with a powerful retail audience and a key event to showcase your products. A cost effective stand like the Esetta Shell Scheme Pro, could be the answer for a successful show exhibiting at Spring Fair. Call our sales team to discuss 01933 411159.

 

Busy Autumn Exhibition & Trade Show Season 2014

With the summer season over, POD are in the throes of a busy autumn trade show and exhibition season.

September was extremely busy but the October – November period is also shaping up to be a busy couple of months with lots of events at the main exhibition halls across the UK, plus hundreds of smaller trade fairs and events at smaller venues across the country.

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Shows at the NEC coming up include:

  • The Motorhome & Caravan Show – Tuesday 14 Oct 14 – Sun 19 Oct 14
  • Grand Designs Live – Thurs 09 Oct 14 – Sun 12 Oct 14
  • Cake International – Fri 07 Nov 14 – Sun 09 Nov 14
  • Classic Motorbike Show – Fri 14 Nov 14 – Sun 16 Nov 14
  • BBC Good Food Show Winter – Thurs 27 Nov 2014 – Sun30 Nov 14
  • Clothes Show Live 2014 – Fri 05 Dec 2014 – Tue 09 Dec 2014

Have you secured your spot at an exhibition or event this autumn?  Have you organised all your exhibition display stands and graphics?

Many customers leave purchasing of exhibition equipment and graphics to the last minute. We have great range of  modular display systems in stock for quick dispatch but lead times for graphic printing can be delayed in the studio with increased print activity during busy periods.

Give us a call if you need help with any shows that you’re exhibiting at on 01933 411159

Buy or Hire an Exhibition Stand?

With our expanding range of exhibition stands for both hire and purchase at POD, we’re often asked which is the best option – buy or rent?

HIRE

unite hire
  • One off event – if you are new to exhibiting and have a  one-off event and you don’t want to commit to the purchase of an exhibition stand or portable display system – hiring a modular exhibition stand is the cost-effective solution.
  • Last Minute Shows – the availability of exhibition hardware to hire at short notice enables you to attend last minute events, additional events.
  • Easy Additions – Enlarge your existing exhibition stand with an additional rental display when your space requirements are bigger.  Incorporate literature stands, iPad holders and display screens quickly to your existing stand.
  • Schedule Conflicts – You have two exhibitions at the same time but only one exhibition stand. Renting an exhibition stand or portable display stand is a perfect solution
  • Limited Budget – If your exhibiting marketing budget won’t stretch to buying an exhibition stand but you don’t want to compromise on design or impact, hiring an exhibition stand provides the perfect cost-effective solution
  • International Exhibitions – using one company to design, install and look after all aspects of the exhibition, can make international exhibiting easy, trouble-free and cost-effective without having to store and transport the equipment yourself.
  • Check out hire options here.

BUY

buy centro
  • Exhibiting more than once – Once you have clear marketing strategy and know you’re going to be a regular attendee of an exhibition or trade shows, it’s time to start thinking of buying rather than renting.
  • Storage Options – Even if you have limited storage, by purchasing an exhibition stand, for a small cost will can still store all your exhibition equipment between shows.
  • Easy to install and transport – When you purchase an exhibition stand from POD, we can provide advice or training on how to easily assemble your modular stand,  giving you the confidence to install yourself at all future events, keeping costs down. Many of our modular stands are compact when stored, and easily fit into a car or small van, so you don’t need to rent a big transit van to get your stand to the show.
  • One-off price – It may be more expensive initially than renting, but once you’ve paid for your exhibition stand its yours to use as many times as you need to. The cost of buying compared to renting will easily be covered once you’ve attended 2 or more shows.
  • Greater Flexibility – Our modular stands are a good investment, as they can be reconfigured to fit a variety of different stand spaces, ideal for attending multiple shows where your stand space could be different each time.
  • Check out purchase options here

Launch of New Exhibition Stand Design Website


POD Exhibitions are pleased to announce the launch of a new exhibition stand design section of our website www.pod-exhibition-systems.co.uk/stand-design/.  The site is designed as a comprehensive resource for anyone planning an exhibition, trade show or interior project.
The POD Exhibitions site has been a central source for all exhibition equipment, stands and graphics for over 10 years.  But more was needed to showcase what can be achieved from modular stand systems and for companies looking for a bespoke stand design.   
The new POD Exhibition stand design website has been designed to show the complete turn key service we can offer for client projects from concept visualisation to prebuild and installation of exhibition stands.  We are able to illustrate in the POD Exhibition Stand Design gallery solutions we have come up with for some of our clients to give an idea of what can be achieved.
Vince Clifton of POD Exhibitions said: “We are really excited about the new site.  We view every enquiry we receive as a project, just as the client sees it. The project might be a simple portable display product, a custom built modular stand or a multi-media display within a corporate or public building.  The new site helps guide customers through the process of choosing the most cost effective solution.”
POD Exhibitions stands are available to hire or to purchase and the turn-key solution we offer incorporates exhibition stand design, visualisation, assistance with graphics and artwork, stand pre-build, shipping, stand construction, de-construction and storage. If required POD Exhibitions can also project manage all event administration and hall services.  Take a look at the new site here www.pod-exhibition-systems.co.uk/stand-design

POD Gearing Up for Busy Exhibition & Trade Show Season

With the summer holidays almost over, POD is gearing up for the busy autumn trade show and exhibition season.  The September – November period is busy with lots of events at the main exhibition halls across the UK, plus hundreds of smaller trade fairs and events at smaller venues across the country.  Shows at the NEC this season include:
  • Autumn Fair International 2012
  • Cycle Show
  • Grand Designs Live
  • British Ski + Board Show
  •  The National Wedding Show
With key European trade shows reporting that visitor numbers increased at last autumns shows, the industry is expecting a busy season once again.  Have you secured your spot at an exhibition or event this autumn?  Have you organised all your exhibition display stands and graphics?
Many customers leave purchasing of exhibition equipment and graphics to the last minute. Whilst POD has a great range of  modular display systems in stock for quick dispatch, lead times for graphic printing can be delayed in the studio with increased print activity during busy periods.
We recommend to all of our customers purchasing your exhibition stands, literature stands, modular displays and iPad stands ahead of time. Call the sales team on 01933 411159 for current lead times for large format digital printing.  
 

Exhibition Stands

Surviving in today’s business world can be a struggle for many companies. And as so may sad statistics show, a large percentage of small businesses fail in the first year.

Small businesses that have survived attribute their success to effective advertising. However all companies have to be selective in the type of advertising they choose. Many advertising venues that have not been successful are because the advertisements did not reach their target audience. But a tried and proven method for a small business or sole trader to take their business to the next level is by participating in an exhibition or trade show.

Exhibitions are a fantastic way to advertise. Exhibitions are designed to promote small businesses and local traders. And because exhibitions can draw any where from a couple hundred people to thousands of people, it means that a small business can easily increase their business name, brand or product recognition by attending an exhibition.

If there is one downside to this however, it is that exhibitions usually have numerous businesses that are all in competing for the attention of the general public. How can your business overcome this problem? It is vitally important, when attending, an exhibition to make sure that your exhibition stand stands out from the rest. A professional, well designed quality exhibition stand will give your small business an edge against the competition.

Making your Exhibition Stand really stand out!

Quality is an important factor in achieving this. Cheap exhibition stands and low cost graphics printed on inferior materials will immediately tell a story about your business. It may be a temptation to look for ways to cut costs on your exhibition budget, but do not be tempted to do this with your exhibition display stands.

Choose quality exhibition display equipment that is accompanied by excellent graphics. Keep your exhibition graphics simple but eye catching. Pop Up Stands that are produced on quality materials will be more hardwearing and the quality of the colour printing will stand out and draw attention to your exhibition stand.

Compliment your exhibition stand with literature stands for your promotional leaflets and brochures, multi media players for your digital signage advertising and company videos and promotional counters for effectively taking enquiries and details at the show.

A company like POD exhibition systems can help you achieve all these aims. We have been supplying exhibitions display stands and exhibition graphics for over 10 years. We supply a great range of quality display systems yet at cost effective prices that won’t blow your exhibition budget! We can help you design a modular stand unique to your display requirements, and we can also supply everyday budget stands that will do the job and still look fantastic. We can even supply glass display cabinets for your stand. Whatever you need, you can be confident that we can supply it on time and on budget!