6 Creative Ways to Create an Award-Winning Exhibition Stand

exhibition standsHosting an exhibition stand at conferences or trade shows can be a cost-intensive part of any marketing plan.

To get a good return on that investment, you need more than products or services. You need a stand or booth that will attract people and keep them there long enough to understand your value proposition.

Thankfully, there are hundreds of ways to create noteworthy exhibition stands. Here, we outline six that are within the reach of companies of all sizes.

1. Go Digital

It’s surprising how many exhibition stands still don’t include digital elements. Some marketing managers might say that people like a break from technology so staying analog is a plus.

But in this digital age, exhibits that only use paper and reps to engage potential customers will feel out of step.

To show that your company is contemporary and engaging, use screens to run loops of short videos or polished slideshows.

You can also use a screen to display real-time Twitter feeds. This can draw attention and generate conversation, especially if the event hashtag is popular. It’s also helpful to have one of your team dedicated to tweeting about your products and the event to keep the feed active at all times.

Consider using free-standing digital signage with a touchscreen to gather feedback or offer quizzes.

2. Create a World

With so many kinds of exhibition stands available, it’s never been easier to transform the ordinary into unique worlds.

Let’s say you sell aquarium gear. Do you think your competitors will have an exhibition stand that doubles as an underwater world? Probably not.

Creating a world within your exhibition stand gives your visitors an experience. And, experiences are often more memorable than things.

But it takes more than effective use of space to build a world. Staff should be in relevant yet professional costume. The decor needs to be functional and aligned with the imagined world. Games and prizes should also reinforce the experience.

Establishing a unique world within the conference requires imagination and a willingness to push boundaries. It can be done within an exhibition stand of any size but has greater impact when large stands are used.

3. Make It Interactive

Give people a chance to interact with your exhibit booth to help build a relationship with them.

There are two kinds of interactivity when it comes to exhibition stands: isolated and social.

Installing touch screens with quizzes or choose-your-own-adventure style product information is isolated interactivity. It can be effective for sharing information and getting people to understand how your product or service can solve their problems.

Social interactivity often has less of a direct line to your products and services. But it can accelerate engagement through a more dynamic experience.

An example of social interactivity at exhibition stands involves word clouds. A word cloud is an image composed of words where the size of each word indicates its frequency or importance.

Give people access to a keyboard connected to a word cloud generator.

Ask them to type words or phrases related to a theme. It can be serious or playful. On a large screen that everyone can see, display the word cloud.

As people type, the cloud will change in real-time. Often major themes emerge and there’s usually a laugh or two. The goal of social interactivity is to generate conversation and a sense of community right there at your booth.

4. Add a Selfie Spot

There are many ways to make exhibition stands ready for Instagram. The most common and popular, when done well, is the selfie spot.

People love telling their followers “Here I am!” so don’t miss the opportunity to get your logo or product in each pic.

You can set up a specific backdrop or “frame” for people to take a fun selfie. Be sure to make it clear what hashtag to use.

Or, if more than one aspect of your stand is a compelling selfie spot. Put cut-outs of footprints on the best place to stand. This will also help you manage traffic.

If you have a mascot, celebrity spokesperson, or well-known executive at the conference, have designated times when they’ll be there for selfies.

5. Use Bold Images

The best exhibition stands can draw people from across a crowded room. Because of noise levels, music won’t work.

Instead, get loud with images.

Get high-quality images that relate to your brand or product. Those featuring people or animals are the most compelling. Enlarge them beyond the expected size for the greatest impact.

The goal of bold images is to spark the imagination. Consider extreme close-ups or intricate patterns to draw people in.

Make sure that tables, chairs, and lights don’t block the view.

6. Support a Charity

This idea for attractive exhibition stands focuses on what happens at the stand, more than how it is built. Still, it can be used in combination with any of the above.

Before the conference or trade show, choose a charity that aligns with your brand. Let them know you’ll be supporting them throughout the event.

Your support could be a one-time donation or a percentage of each sale made at the trade show. Some companies give employees time to volunteer with charities that need extra hands.

Include information about your donations in event programs and notices. Use stories and images at your stand to show why you’re supporting the charity.

Without detracting from your own products and services, help visitors learn about your chosen charitable organization. Being an active corporate citizen can build loyalty among customers.

Know the Value of Your Exhibition Stands

It’s easy to go overboard when creating exhibition stands. It’s just as easy to do very little to make yours stand out.

Before spending time and money on a stand, know its potential value to your business. Set useful targets.

For example, establish how many leads you need to generate. Or how many units you need to sell on the spot.

Plan your exhibit booth to serve those goals. Think about how often you’ll need to reuse the stand and how to keep it fresh.

At Pod Exhibition, we offer a wide range of options. Our team of experts is ready to help you find the right stand for your business. Call or drop by our showroom today!

Printed Panel Kits – Simple Graphic Solutions for Display Boards

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Panel kits continue to be a popular choice for entry level exhibiting at small shows, trade fairs, conferences and shopping centre displays.  Why not smarten up your panel kit with printed graphic panels.

If posters stuck with pins are providing an inadequate image for your company, an effective solution for branding are printed Foamex panels with your logo or marketing message. The printed panels can be velcroed on to your panel kit, giving a professional finish.

Folding display panel kits are portable, lightweight and versatile type of display board.  The are supplied with a carry bag for easy transportation to each event.

Take a look at the Folding Panel Kits here.  Options for the graphic boards and prices for the printed panels will be up on the website soon. Please call the sales team for prices 01933 411159.

 

 

Bespoke Exhibition Counters

Bespoke Exhibition Counters

We are always excited to undertake bespoke projects for our clients. So much can be achieved with our modular stands to create a custom look, but its great to be able to produce something truly bespoke. We were asked by our client to produce a bespoke exhibition counter for an international show in Stuttgart next week. print_logo

bespoke counter

 

TR Fastenings are global leaders in the design, manufacture and supply of superior quality industrial components.

They are exhibiting at Fastener Fair Stuttgart 10-12 March 2015 to showcase their expanding range of products.

We were asked to create a bespoke counter for use at their show. Our design team have designed a counter in the shape of their component fastenings with a acrylic top for use on their exhibition stand.

It has been shipped out ready for use on their stand next week.

 

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New Exhibition Event Trailers for Roadshows & Outdoor Events

An exciting new addition to the Outdoor Exhibition Range – Exhibition trailers and mobile exhibition units.

exhibition event trailer

 Oregon_Exhibition_Trailer_006We are now featuring a range of exhibition trailers for events and road shows available to buy and to hire. As well as providing the exhibition trailers, we can supply graphics and additional equipment such as flags, digital screens and furniture.

The versatility of these new exhibition trailers makes them perfect for not only outdoor exhibitions and roadshows, but also supermarket car parks, town centre displays, showgrounds and hospitality events. The beauty of the trailer is that it can incorporate all the display and branding elements you need in one central location that can be used again and again. And for exhibiting outdoors, exhibition trailers provide good shelter from rain, shade from the sun & excellent protection in windy conditions.

Whether you are buying, or hiring from us, we offer a bespoke graphics service that can enhance the look and potential of your exhibition trailer graphics.  Read more about the range here – Exhibition Event Trailers

Top Tips to attract and engage visitors at your exhibition stand

So after investing in your space or stand at your next event, to make the most of the exhibition stand two things are essential 1) Attract as many visitors as possible to the stand and 2) Engage with them once you have them on the stand.

Getting these two elements right is the key to a successful show and results in more sales, increased conversions, greater networking opportunities and lots of new leads. Here are a couple of top tips.

Attract and Engage – How to do it?

It may seem obvious but successful engagement is only possible if you have visitors on your stand, so it all starts with attracting attention your stand.

Eye catching stand designA stand with stunning design features can be more attractive than anything else. Many design companies focus solely on conveying information and not always about attracting attention. Light boxes, uninterrupted graphic walls, bold colours and innovative lighting can help to draw people to you.

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Technology, Digital Screens & Multimedia Audio visual displays can provide a more compelling message than simple static graphics. A neat gadget or two can be like a shiny object to a magpie, and a stand with a crowd around will attract even more attention as everyone passing by wants to see what is going on.

Workshops and seminars Many exhibition attendees are looking for new, innovative and workable solutions to challenges that arise in your industry. Developing captivating and well-researched topics that will excite your target audience and demonstrate solutions to some of your industry’s challenges.

Entertain your visitorsWithout being too gimmicky, entertainment is a good way of gaining initial attention. From music to celebrity endorsements, find ways appropriate to your industry to entertain visitors.

Freebies – Free giveaways are a popular way to entice visitors to your stand. Competitions and free prize draws also can attract people to your stand, particularly if linked with social media pre show buzz.

Engaging

Depending on your industry and sector there are many ways to do this, but a combination of some of these will work. Many of these can be used successfully on exhibition stands:

Refreshments – Coffee is always a good choice for a few reasons: you are offering something everyone will want at some point in the day, it gives you time to engage with visitors, and a caffeine boost picks everyone up.

Media Content – A high-quality media presentation can be eye-catching, stimulating and informative. Including a call-to-action such as “scan this QR-code to send us an email” or “take one of our leaflets” is a good way to increase follow-up contacts.

Live TweetsDisplay a live Twitter feed and allow visitors to follow you, use your #hashtag and ask questions to your offsite social media sales team – helping to engage and inform your visitors even when all your on-site staff are busy.

Use TabletsiPads display stands are essential for data capture, getting contact details, completing surveys and demonstrating your products. People are also far more likely to leave their contact details on an iPad or tablet than a long paper form.

Always Follow Up

However you decide to attract and engage visitors to your stand, it is always important to follow up with your new leads within a few days of the exhibition. Make your investments work for you.

 

How to maximise floor space on your Exhibition Stand?

Choose a system that allows you to get the most out of your valuable floor space. Esetta Shell Scheme Pro is one of the best systems to achieve this.

space-savingTake for example a 3×2 shell scheme at a popular exhibition venue. With average costs of £400 per sq metre, using as small a percentage of the shell scheme floor as possible is essential to maximise your return on investment.

Esetta uses just 4% of the shell scheme floor area and gives you 12sqm of graphic area for advertising.

Compare this to a 3×4 Pop Up Stand in the same area, and it takes us 35% of the floor area, giving you only 9sqm.

The square foot print of your stand can be used to great effect with Esetta Shell Scheme Pro as the exhibition hardware does not encroach into the stand space. This allows for more visitors onto the stand or for the integration of storage cupboards, counters and light boxes into your design, and wasted floor space is kept to a minimum. This can all simply be obtained with our Esetta Shell Scheme Pro modular displays

The benefits of cladding with Esetta Shell Scheme Pro:

DIY – The systems are simple to self build, saving you money on installation fees. The shell scheme Pro package is essentially a kit in a box. With use of the comprehensive installation guide, you can erect the system easily into your shell scheme.

Bespoke Look Achieved – The overall look of the stand has a professional, bespoke look and feel that is difficult to achieve with other self build modular stands. The inclusion of custom elements into the stand, gives the appearance of a bespoke design.

Unrestricted Artwork Design – The fabric graphics can be used to create large seamless graphic walls, not restricting the design of your artwork for each panel.

Maximum Graphic Area – A basic shell scheme package is a blank canvas. Using shell scheme graphics for advertising and branding over the entire height and width of the shell scheme panels will ensure that you don’t just blend in with every other exhibitor at the venue.

Its also adaptable for space only stands by simply adding feet, so it highly versatile. Take a look at the possibilities to upscale Esetta here

Why not utilise your floor space to the maximum with Esetta Shell Scheme Pro. Talk to the sales team on 01933 411159 for more details.

Display Board Exhibition Kits…a simple solution for budget exhibiting

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The ideal solution for small shows, craft fairs, shopping centre displays and charities.

The display kit comprises either a small or large 3 panel desk top display board, with header board and a 6ft fold in half table. With the table in one hand and the panel kit in the other your stand can be set up in minutes, ready to add your posters and information to the display board and products on the table.

The portable display kit includes:

  • choice of large or small display board
  • choice of fabric colours
  • display board comes with carry bag
  • fold in half table includes a carry handle for easy transportation
  • plastic table top

The table and panel display kit provides a simple solution for budget exhibiting.  For larger panel display boards, see our range of floorstanding panel kits and panel and pole kits here – www.pod-exhibition-systems.co.uk/portable-displays/folding-panel-kits. Or if you need advice on stepping up to larger exhibition displays call our sales team on 01933 411159.

Raptor Roller Banner Stand……Outstanding Value Budget Banner

With such a vast array of banner stands on the market it can be hard to decide on the best choice of cheap banners. And while cost is a factor for our customers, the feedback we receive is the need for an economical yet reliable banner.

The Raptor is one of POD’s best value budget banners, as it provides everything you would expect from a banner stand….and more. That’s because unlike other cheap banners, the Raptor roller banner features:

raptor banner
  •  Quality graphic material that includes a light stop backing to prevent light show-through from behind giving your graphic maximum visibility.
  • A 12 month warranty on the hardware
  • Anti-curl properties in the graphic material which prevents the material from curling at the edges
  • High quality full colour UV printing on anti-scuff material to lengthen the life of the banner

As for the other specs, it’s a roller banner you will be familiar with – Standard graphic size of either 0.85 x 2m or 1m x 2m and a 3 section bungee pole to tension the banner.  And it comes with a zipped padded bag to easily transport to exhibitions.

But the attractive selling point for the Raptor is the price……  a 1000mm wide banner for just £99.

And we are offering 2 x 850mm wide banners for just £59 each – that’s our most competitive price to date.  Take a look at all of our  banner stands here – www.pod-exhibition-systems.co.uk/portable-displays/banner-stands

Buy or Hire Exhibition Display Stands?


Are you having difficulty deciding whether to buy or rent your next modular exhibition stand? If you are planning your next event, it is an important decision to make, and one that should be based on your exhibiting strategy, exhibiting and marketing budget and your companies’ needs.

Why many choose to hire exhibition stand?

• Will renting exhibition equipment will be a more cost effective use of my marketing budget?
• Transporting of exhibition equipment is too difficult, so hiring a company to set it all up may be an easier solution?
• I’m only attending a one off event, so will purchasing an exhibition stand and accessories to go along with it be an unnecessary use of funds that cannot be recouped?

While these are all valid considerations, many of these factors can be overcome by purchasing exhibition stands.

1) Modular exhibition stands are not as expensive as you might think when compared to all the costs involved in renting of exhibition stands. Today there are a range of options budget exhibition display options. One solution is to choose modular exhibition stands from off the shelf systems that can be customised and reconfigured to suit different venues and exhibitions.

2) Many exhibition companies today have selected only the most portable and easy to use exhibition stands. These highly portable systems can be folded down into an easy to transport carry case that can be fitted in the back of an estate car. Pop up stand kits can also include a case to counter conversion that transforms your carry case into a practical counter to use at your show that can display your logos or brand.

3) If you are only attending a one off event, there are a range of budget display options that can be printed with cheaper graphics material for just one use. The success of your event may lead to further exhibitions in the future and you will have the exhibition equipment in place with no need for extra expense. Many of the accessories used on exhibition stands can also effectively be used in your reception areas, office or show room. For example portable literature stands can quickly be erected anywhere to display your brochures and marketing materials.

There are many additional benefits of buying exhibition stands. POD Exhibition Systems have been supplying exhibition display equipment for over 10 years. Talk to the team for free friendly advice about cost effective solutions to exhibiting and for design ideas for your next stand.