7 Tips for Designing the Perfect Modular Display

modular display

Trade shows, conventions, and other events are a great chance to connect with new customers and show off what your company has to offer.

But the downside of this event is that dozens or even hundreds of other companies are doing the same. If you want to stand out, you need a display that draws people in and leaves a lasting impact.

If you’re ready to start designing the perfect modular display for your company to use at your next marketing event, keep reading. We’re bringing you 7 tips for creating stunning, effective displays.

1. Keep it Simple

When you’re setting up your modular display at a trade show, exhibition, or other events, the goal should be to design a display that stands out from the crowd.

While it can be tempting to go all-out, displaying tons of products, options, features, and more can be overwhelming to viewers who have already wandered down line after line of displays.

Instead, if you want to make an impact, keep your design simple and clean. This gives visitors a chance to learn your message without getting overwhelmed by information.

If you want to make the most of your space without overwhelming visitors, your design should pair a small amount of text with a greater number of visuals.

Studies show that when a person hears information, they remember just 10 percent three days later. But if you pair an image with that information, they’ll remember a stunning 65 percent.

2. Layer Your Display

One of the benefits of a modular display is that you have a larger area to work with. But having more space also makes creating a design more difficult.

To make the most of whatever space you have, try to layer your display.

Start by placing eye-catching items on the front edge of your display. These items should aim to catch the attention of anyone walking by and draw them into the next layer of your display.

The middle of your display should include more information on your company and products. In this area, you could offer demonstrations, include tables for sitting down to talk to customers or any other 3-dimensional items you want to include.

The final layer of your display is the back wall.

This wall serves several purposes. First, it helps to block out booths or other items that are behind your display that might draw visitors away from your own display. It is also an opportunity to add some height to your display, making it easier to be seen from a distance.

Finally, your back wall should include the lasting impressions you want to leave with your visitors. This could be anything from pictures of happy customers enjoying your products to your company’s motto.

3. Aim for Eye-Level With Important Information

While you’ll want to take advantage of all of the space that you have in your modular booth to showcase your company, you need to consider human nature when placing your information.

Utilizing tall displays to showcase additional pictures or information is great. But keep in mind that at a busy trade show, visitors passing by may not take the time to look at everything.

To ensure that when they do look, they see the most important information you’re trying to get across, put this info at eye-level.

You can utilize other eye-catching tactics, such as pictures of actual people, to draw attention as well.

4. Offer Demonstrations

When you’re advertising with an online ad or billboard, you have to rely entirely on words and images. But presenting at a trade show or other events gives you the chance to do more.

Offering demonstrations of your products is one great way to increase engagement. Not only does it give visitors a chance to experience your products off of a print ad, but it can also be great for drawing in passerby who may have otherwise continued past a stagnant display.

5. Add Lighting As Needed

The last thing you want to do is sink a lot of time and money into designing an awesome display that no one can read.

If you don’t already know what the lighting situation is at a place you plan to set up your modular display, it’s a good idea to bring additional lighting, just in case.

Lighting your display will ensure that no one continues past it because they can’t make out the pictures or read the information.

6. Stick to a Color Palette

Just as crowding your display with pictures and information can be overwhelming, so can using too many colors.

Sticking to a single color palette with just a few different hues or shades will help give your display a clean, professional look. If your company has a set of colors that it usually uses on its website or logo, this is also great for building brand awareness.

7. Tech it Up

One simple way to help keep your modular display simple is by moving your information or demonstrations to a screen.

From projectors to televisions to tablets, there is tons of technology that can be implemented into a display to make it more informative or interactive.

Use this tech to show off product demonstrations, virtual tours, informational videos, and more.

Designing the Perfect Modular Display

By keeping your design simple, layering your display, considering human habits, and offering ways to interact, you can create a winning modular display that will be a hit at shows.

If you’re ready to start designing the perfect display for your company, we can help. We offer a variety of options and designs for displays, from pop-up stands to counters and everything in between.

These displays not only look great when fully assembled, but they also fold down easy to make transporting them, storing them, and setting them up a breeze.

Contact us today to see how we can help you design and create a display that will help your company stand out at your next event.

A guide to creating effective exhibition spaces

A guide to creating effective exhibition spaces

In the world of business, it is becoming increasingly difficult to engage with more customers and create lasting links between companies and clients. Throughout the year, hundreds of exhibitions and trade shows take place around the country, giving companies the chance to attract more business and promote their service. With so much competition, it can be hard to stand out in the vast crowd of brands and logos. Here are some ways to improve your next exhibition stand and engage with more clients.

Colour

The most important thing to aim for when setting up an exhibition space is to grab people’s attention and catch the eyes of people passing by. This is where the use of bright and vibrant colour can help your brand get the recognition it needs. It’s important to remember that the colours and graphics you display must represent your brand but be sure to make your display pop so you can initially grab people’s attention and then wow them with your service.

Unique space

You will often find that many company’s stands at exhibitions feature the same layout and a very similar design. It is always the companies which go above and beyond by creating a unique structure or stand that get most of the attention at trade shows. It’s important to think outside of the box by utilising things such as Modular Building Blocks to create customised stands that aren’t bound by the dimensions of traditional exhibition display stands.

Layout

Whether you’re a small business with a compact setup or a huge brand with all kinds of products on display, the layout of your exhibition space is very important when it comes to creating a comfortable and enjoyable experience for the consumer or client. Think about the flow of traffic through the exhibition hall and design your exhibit’s layout in a way that provides easy access to all of your material while allowing visitors to move seamlessly throughout your displays without getting caught up.

Technology

In the digital world, it’s no longer enough to hand out free pens and leaflets if you hope to engage with consumers and peak their interest in your service. There is now an increasing number of ways that technology can be integrated into your exhibition stand in order to attract more visitors. For example, touchscreen displays and mobile phone charging ports are a great way to entice people in and get them involved. The mixture of technology and a creative stand design is a recipe for success.

Call POD Exhibitions now for more information.

Buy or Hire Exhibition Display Stands?


Are you having difficulty deciding whether to buy or rent your next modular exhibition stand? If you are planning your next event, it is an important decision to make, and one that should be based on your exhibiting strategy, exhibiting and marketing budget and your companies’ needs.

Why many choose to hire exhibition stand?

• Will renting exhibition equipment will be a more cost effective use of my marketing budget?
• Transporting of exhibition equipment is too difficult, so hiring a company to set it all up may be an easier solution?
• I’m only attending a one off event, so will purchasing an exhibition stand and accessories to go along with it be an unnecessary use of funds that cannot be recouped?

While these are all valid considerations, many of these factors can be overcome by purchasing exhibition stands.

1) Modular exhibition stands are not as expensive as you might think when compared to all the costs involved in renting of exhibition stands. Today there are a range of options budget exhibition display options. One solution is to choose modular exhibition stands from off the shelf systems that can be customised and reconfigured to suit different venues and exhibitions.

2) Many exhibition companies today have selected only the most portable and easy to use exhibition stands. These highly portable systems can be folded down into an easy to transport carry case that can be fitted in the back of an estate car. Pop up stand kits can also include a case to counter conversion that transforms your carry case into a practical counter to use at your show that can display your logos or brand.

3) If you are only attending a one off event, there are a range of budget display options that can be printed with cheaper graphics material for just one use. The success of your event may lead to further exhibitions in the future and you will have the exhibition equipment in place with no need for extra expense. Many of the accessories used on exhibition stands can also effectively be used in your reception areas, office or show room. For example portable literature stands can quickly be erected anywhere to display your brochures and marketing materials.

There are many additional benefits of buying exhibition stands. POD Exhibition Systems have been supplying exhibition display equipment for over 10 years. Talk to the team for free friendly advice about cost effective solutions to exhibiting and for design ideas for your next stand.