A guide to creating effective exhibition spaces

A guide to creating effective exhibition spaces

In the world of business, it is becoming increasingly difficult to engage with more customers and create lasting links between companies and clients. Throughout the year, hundreds of exhibitions and trade shows take place around the country, giving companies the chance to attract more business and promote their service. With so much competition, it can be hard to stand out in the vast crowd of brands and logos. Here are some ways to improve your next exhibition stand and engage with more clients.


The most important thing to aim for when setting up an exhibition space is to grab people’s attention and catch the eyes of people passing by. This is where the use of bright and vibrant colour can help your brand get the recognition it needs. It’s important to remember that the colours and graphics you display must represent your brand but be sure to make your display pop so you can initially grab people’s attention and then wow them with your service.

Unique space

You will often find that many company’s stands at exhibitions feature the same layout and a very similar design. It is always the companies which go above and beyond by creating a unique structure or stand that get most of the attention at trade shows. It’s important to think outside of the box by utilising things such as Modular Building Blocks to create customised stands that aren’t bound by the dimensions of traditional exhibition display stands.


Whether you’re a small business with a compact setup or a huge brand with all kinds of products on display, the layout of your exhibition space is very important when it comes to creating a comfortable and enjoyable experience for the consumer or client. Think about the flow of traffic through the exhibition hall and design your exhibit’s layout in a way that provides easy access to all of your material while allowing visitors to move seamlessly throughout your displays without getting caught up.


In the digital world, it’s no longer enough to hand out free pens and leaflets if you hope to engage with consumers and peak their interest in your service. There is now an increasing number of ways that technology can be integrated into your exhibition stand in order to attract more visitors. For example, touchscreen displays and mobile phone charging ports are a great way to entice people in and get them involved. The mixture of technology and a creative stand design is a recipe for success.

Call POD Exhibitions now for more information.

Esetta Shell Scheme Pro Coming Soon to POD

Create large seamless graphic walls without interruption for high impact marketing at your next event with impressive shell scheme graphics.

We are excited at the development of new Esetta Shell Scheme Pro packages for professional self build shell scheme displays.

Impressive Seamless Graphics6 (2)

The system allows users to clad out their shell scheme with digitally printed textile graphics for a high impact bespoke appearance. With only seconds to grab the attention of passers by at any event, it is crucial to capture attention immediately with vibrant, visually striking fabric graphics.

The seamless displays allow for unbroken graphic walls to enhance your design and promote your products, services or brand.

Maximise Stand Space

Exhibition space can be costly, so fully utilising the space that you have paid for is essential for a good return on investment. The beauty of Esetta Shell is the profile only impacts minimally into your space, maximising your ROI.

The square foot print of your stand can be used to great effect with exhibition hardware not encroaching into the stand space.

Versatility for Different Events

Integrating the shell scheme graphic displays in any type of shell scheme is easy with Esetta Shell Scheme Pro. The clamps fits all the shell scheme systems used by all the major exhibition and event venues including Octanorm, Foga, Modul, Syma and Click, making it suitable for over 95% of venues.

Additionally the systems can incorporate storage, doors, light boxes and counters to add to the bespoke feel of the exhibition stand.

With the Esetta Shell Scheme Pro, it’s never been easier to have a professional, bespoke looking display, whilst maximising the space in your stand that you’ve invested in. Simply choose the display that fits the shell scheme from our configurations.

Communicate your brand distinctly by cladding bare shell scheme walls with our vibrant full colour graphics shell scheme system. Call our sales team today for more details on 01933 411159.

Of course, this is just the beginning of what can be achieved with Esetta.  Read more here about the endless possibilities of large fabric structures in Esetta.

New Promotional Display Counter with Easy Graphics


A new In store demonstration Counter that allows you to simply, and quickly change your marketing message. The Grafix Promotion Counter has a Graphics rail system that can be applied directly to the unit and a changeable graphic can be laid over the top.

It is assembled in a minutes and clip tight rails hold the graphic in place, with a foam lining so they sit in place with no wrinkles or creases.

A portable demo counter or promotional display stand like the Grafix Promotion Counter are ideal for retail sales applications, including the in store sales promotion of products, new lines  and food taster displays.  It supplied with a carry bag and available in black or white.

Take a look at the whole range of Promotional Display Units here.

Can you Afford not to Exhibit During an Economic Downturn?

Budget restraints, slashed marketing costs and a continuing quiet trading period may make you question the feasibility of your business exhibiting in this economic climate. And the decision to attend an exhibition will likely represent a significant marketing investment. So, should you continue to exhibit in financially tough times?

The simple answer is yes. Although this may mean certain cutbacks have to be made and you may not be able to afford a completely new revamped exhibition stand for your regular exhibition, exhibiting should not be ruled out.

For the majority of industries and markets the value and effectiveness of trade shows and exhibitions stays constant during an economic downturn. The overall attendance may be down on some of your usual exhibitions, but a core group of attendees cannot afford not to be there. To have face to face contact with this group, to showcase your new products or services is extremely valuable to your business and an opportunity you won’t want to miss.

The consequences of not exhibiting

While saving money in the short term, by not exhibiting companies often face negative consequences on the road to recovery. Not being visible at the exhibition can send its own message, as customers may begin to make their own conclusions. The implication of this can result in a negative undercurrent to potential customers. They may avoid doing business with you if they think that your business is in financial difficulty and may fail at anytime in the near future.

It can also result in customers no longer seeing your business as a key player in the industry due to the loss of momentum in branding. They may feel that your business has nothing new to offer.

Not exhibiting also means that you are missing a vital opportunity to have face to face contact with your existing customers. Losing this personal contact with current customers during such a critical time can be disastrous.

The benefits of exhibiting

Nothing can replace the benefits a company gets from attending a trade show or exhibition. There are few places you can get great qualified leads. Only at an exhibition can you benefit from face to face interaction with potential customers.

You will have an ongoing presence within your industry, while many of your competitors may not be there. This will allow for smooth continuation of your branding and position in the market. If you are looking for quality but cost effective alternatives to your usual exhibition stands, banner stands or pop up stands why not let POD Exhibition Systems help out with your display stands?

Tips for Exhibiting during a Recession

As the recession doesn’t seem to be passing any time soon, now is the time more than ever too, focus on marketing, communicating with customers, generating leads and more than anything else – selling! Exhibitions and trade shows are a fantastic way to achieve all of these aims.

So what do you need to think about when exhibiting? How can you make your exhibition successful? How can you make sure your business will survive?

Establish a clear brand identity.
If your identity as a company has a confused message or identity, there is a good chance your customers will be confused too. Exhibiting is a great branding exercise that will get your name seen and get people talking. Your logos, strap line, sales message and company name, can be promoted at exhibitions with the use of literature, banners, graphics and multimedia display presentations, so that your brand is clearly fixed in peoples minds.

Stand out from your competitors. In a crowded market, it is essential that you business stand out from the crowd. Everything can begin to look all the same at exhibitions, so make your business stand out from the crowd. This doesn’t mean that you have to spend a fortune on your exhibition equipment. However quality graphics and quality stands can really make the difference. It’s critical that you know what your competitors are doing, and also what they aren’t so that you can make your time at the exhibition successful.

Highlight your USP’s. Every successful product or service has unique selling points (USPs). It is important that you highlight the things that make them special. The biggest brands always emphasise their unique features, and this is the thing that will entice customers to buy your product over another companies. Is it the design that makes your product unique, is the ease of use, the appeal to the family market? If you don’t look like anything special, customers will naturally gravitate towards another company that does. In a difficult economic climate, your business needs every edge it’s got, so it’s a good idea to really play up all the positive and unique elements of your service or product.

Think like your customers. It is important to put yourself in the place of your customer. As the market changes and the downturn really takes hold, so do the needs of customers and the issues that they care about. And so must your messaging. Whether your customers are companies or consumers, everyone will be feeling the pinch. What does your product offer them during this touch economic climate? Will it save them money during a time when there’s not much around to save? Will it provide them with a little luxury, when it seems everything else is being taken away? If you really try and think like your customers and understand how to position your company to customers in relation to market conditions, it will definitely help you stay in line with what’s on customers’ minds.

Keep in touch with your core customers. And there is no better way to do this than at industry events and exhibitions. Competitors will be working harder than ever to poach your business, and your customers will be more aware than ever before of their buying power. Although expanding the business through marketing activities is essential, don’t lose sight of the need to retain your core customer base and establish and maintain good relations with them. Repeat custom is vital for every business too, so talk to your customers at the show and tell them that you value their business. Finding out what they hope to get out of the event will tell you what you need to change for next time.

Create a good impression. People make judgement calls based on early impressions. You might have a great product, but customers will see the effort you have put into your presence at the exhibition. Although it might seem basic, poor spelling, punctuation and grammar gives the indication of a lack of quality control, and a lack of effort on your part, so get it right. Check and double your literature and graphics, use quality exhibition equipment. Rather than cutting corners, make your exhibition budget work harder for you. Consider Modular Portable Display Stands over expensive custom built stands. Modular Portable Systems represent a far higher return on investment. These stands are less expensive, easier to transport, easier to erect and they can be reconfigured for larger or smaller events in the future.

In short, exhibiting can work out well for your company if you get it right. Don’t be tempted to cancel your plans to exhibit at your normal trade show or industry event. Business-to-Business trade shows are still recognised as the best place to find out what is happening in your market sector and to express your confidence in what your company has to offer. Why not let POD Exhibition Systems help you out with your display stands?

Exhibition Stands

Surviving in today’s business world can be a struggle for many companies. And as so may sad statistics show, a large percentage of small businesses fail in the first year.

Small businesses that have survived attribute their success to effective advertising. However all companies have to be selective in the type of advertising they choose. Many advertising venues that have not been successful are because the advertisements did not reach their target audience. But a tried and proven method for a small business or sole trader to take their business to the next level is by participating in an exhibition or trade show.

Exhibitions are a fantastic way to advertise. Exhibitions are designed to promote small businesses and local traders. And because exhibitions can draw any where from a couple hundred people to thousands of people, it means that a small business can easily increase their business name, brand or product recognition by attending an exhibition.

If there is one downside to this however, it is that exhibitions usually have numerous businesses that are all in competing for the attention of the general public. How can your business overcome this problem? It is vitally important, when attending, an exhibition to make sure that your exhibition stand stands out from the rest. A professional, well designed quality exhibition stand will give your small business an edge against the competition.

Making your Exhibition Stand really stand out!

Quality is an important factor in achieving this. Cheap exhibition stands and low cost graphics printed on inferior materials will immediately tell a story about your business. It may be a temptation to look for ways to cut costs on your exhibition budget, but do not be tempted to do this with your exhibition display stands.

Choose quality exhibition display equipment that is accompanied by excellent graphics. Keep your exhibition graphics simple but eye catching. Pop Up Stands that are produced on quality materials will be more hardwearing and the quality of the colour printing will stand out and draw attention to your exhibition stand.

Compliment your exhibition stand with literature stands for your promotional leaflets and brochures, multi media players for your digital signage advertising and company videos and promotional counters for effectively taking enquiries and details at the show.

A company like POD exhibition systems can help you achieve all these aims. We have been supplying exhibitions display stands and exhibition graphics for over 10 years. We supply a great range of quality display systems yet at cost effective prices that won’t blow your exhibition budget! We can help you design a modular stand unique to your display requirements, and we can also supply everyday budget stands that will do the job and still look fantastic. We can even supply glass display cabinets for your stand. Whatever you need, you can be confident that we can supply it on time and on budget!

Getting the best from your Exhibition

Before the show, set specific goals and plan your exhibition stand to meet those goals. Tell people why they should visit you, making the most of the internet, pre-show PR and advertising and sponsorship opportunities. Train your staff before the show so that they are clear on the message you want to portray.

Brief your stand staff about what is expected on the exhibition stand and what you hope to achieve each day. Use an agreed system to spend the optimum amount of time with visitors to your exhibition stand. Use good body language whilst greeting people on your exhibition stand and don’t forget good personal hygiene. Give your staff regular breaks to keep them fresh and attentive. Classify all prospective visitors to your stand, but be polite if they don’t fit your ideals. Keep it all business, but remember they could all be a customer one day!

Consider using a Modular Display system instead of the universally accepted Pop Up stand or Banner stand. The aluminium construction of these systems makes for a strong, contemporary look and you benefit from the ability to re-construct the shape and size of your stand layout. Round or organic shapes stand out well from the regular square profiles of panels or shell schemes.
Multimedia sound and vision incorporated within the exhibition design is a fantastic way to attract attention to your stand whilst at the same time providing a source of relational information to entertain and instruct your visitors.

Why not use a flag, inflatable or flying banner above the level of your stand to attract attention of visitors from across the hall? You will need to get approval from the exhibition organizers, but the impact is often worthwhile.

Use directional signs and banners in the car parks and the corridors to direct traffic to your stand. They give an air of sponsorship to proceedings and get your stand into the mind of visitors before they reach the busy exhibition hall.

Don’t underestimate the power of illuminated graphics, light towers and moving images on an exhibition stand. Make sure the images are strong, colourful and impactful when viewed from outside the stand perimeters. A plain white or black background will make the most of your illuminated images. Never be afraid of “white space”.

Exhibition Furniture is an important part of your stand design. Don’t allow it to overcrowd your working space, interfering with your visitor flow. It is good to consider having a simple meeting area where you can take the weight off your feet for a few moments whilst meeting with visitors. Don’t make it so comfortable they won’t want to leave, or too imposing they won’t feel welcome. A reception counter staffed by a friendly, professional member of staff with a warm smile will go a long way to raising the profile of your stand. Buying portable furniture is often far more cost effective than renting.

Take lots of good photographs of your exhibition stand when you have visitors and feature it on your web site and press releases to let everyone know how well the show went.

After the show, de-brief your team, measure your results and follow up all leads. Make a note immediately of ways you think you could improve your performance or how the stand could be improved for the next exhibition.
How did the visitor footfall compare to your competitors?
Did the look and layout of the stand work as you expected?

Discuss changes with your stand designer or contractor while things are still clear in your mind.