Backface 3D Printing

The Challenge

Backface offer the latest technologies in 3D printing and scanning. Based in Birmingham’s creative and digital quarter, in the magnificent Fazeley studios, Backface deal in amazing and innovative print and scanning services. Their scans are extremely high resolution and the prints are stunningly detailed.

Backface first contacted POD in July 2015 looking for an exhibition stand to take to the prestigious “Insomnia” gaming event in August 2015 at Coventry’s Ricoh Arena. They had ordered a 7 x 5m, 2 open sides space.

With only a month to go the client were keen to find a solution that would work within budget and that could be built in time for the event! The client gave us a very comprehensive brief with requirements to have something that looked “completely amazing” and would “blow them away”.  Part of the brief was to build a large 5m diameter scanner pod which would also be used thereafter in their studios. This was to be promoted as their '3DFX Scanner'. A simple to erect yet stand out design had to be provided.

As well as a the circular '3DFX Scanner', the client also needed a 2m wide TV wall for audio-visual display, a deluxe front-of-house reception counter, custom sized plinths and flight cases to pack the deconstructed stand into.  In addition, POD Exhibitions were asked to supply the audio-visual display and cabling.

Our Action

It became clear that the perfect match for this job was our “custom-modular” Esetta stand system so our studio set to work on an initial visual using Esetta. The studio based their design on the client supplied brief but with a few eye catching extras thrown in for good measure! One of the additions our studio included on the design was a high level LED Light box  on top of the 5m diameter scanning pod to boost visual presence at the client’s events. POD’s design team had to factor in that this would be a self-build project rather than having our trained technicians installing.

The initial design drawing was very positively received by Backface who loved the additional lightbox and overall layout. Several design tweaks were made as it became clear that POD could add value for the client by offering an Esetta solution for the rigging of the cameras and lights rather than the numerous camera stands they were considering.

During a conference call with the client, final details were confirmed and a production schedule put into place as the client liked both the price and the final visuals.POD Exhibition were then were commissioned to produce full working drawings of both the circular pod and the other stand elements. These were accepted and templates were provided for the client to supply artwork to.

Our Solution

Using Esetta, POD were able to provide a stunning circular pod with a really eye-catching LED top section. The TV wall and deluxe counter were designed to blend seamlessly with the rest of the stand elements to provide a stunning finished article. Backface provided really eye-catching graphics that really worked with the fabric printed panels.

The client decided to use POD’s assisted delivery service so that extra help was there to guide them through the stand build process on the day in the Ricoh arena. The Backface team were then happy to deconstruct the stand and pack down to return to their studios in Birmingham.

The End Result

The Backface team received plenty of interest from fellow exhibitors during the set up process, this continued during the event itself with Backface achieving a lot of publicity. The Scanner itself was then re-located to Backface studios back in Birmingham. Further success occurred when “The Gadget Show” got in touch to see if Backface were able to help them out with a 3D scan of presenter Jon Bentley, the whole pod was then shown on TV on channel 5 later in the year.
Tim at Backface was delighted with the result and got in touch with POD Exhibitions in early 2016 to see if they could help reconfigure and set up on an event planned later in the Spring!