Digital signage is a part of the larger signage industry. Digital signage systems are often designed by retail environment designers, who often visualize both the signage area and the media content to be viewed via the digital signage. Although there are many stand alone applications as you will see here.
Digital signs are being used for wayfinding, retail advertising, exhibitions, public installations, marketing and outdoor advertising.
Digital Signage Technologies
The technologies used range from LCD, LED and Projection, which all provide slightly different benefits in the way the can display content such as digital images, video, streaming media, and interactive information.
Digital signage is found almost everywhere the human eye looks for instance: in public spaces, exhibitions, trade shows, transport hubs, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc.
Remote Content Management
Some Digital signage systems are run using remote content management systems and digital media distribution systems which can either be run from one computer or from a regional media hosting provider.
As digital signage content can be easily and frequently updated, they are becoming ever more popular and cost effective to deliver marketing messages and information, as an alternative to static printed signage.
There interactive abilities such as touch screens, movement detection, image capture devices and RFTI (Radio Frequency Tags and Interrogators) which enable digital signage marketers to understand who and how people are interacting with them.