The Challenge

Rotabroach UK have over 30 years of experience manufacturing and supplying electrical magnetic drills, annular cutters and rail drilling machines to over 35 countries worldwide. Rotabroach have a long established history of quality and reliability. The unique geometry of Rotabroach annular cutters ensures hole drilling efficiency, reliability, durability and above all, accuracy.

The client approached POD Exhibitions looking at options for a stand at the Practical world exhibition in Cologne, Germany. This was a vital show for Rotabroach as it was their 40th anniversary and they were launching a new line of machines called the “Element” range.

As many of Rotabroach’s distributors would be coming onto what would most certainly be a very busy stand, they wanted to make a big impact with the new range and needed the perfect stand design for such a requirement.

The client wanted to bring in a construction theme such as I beams and railway sleepers to show off the products, this required a bespoke element from POD’s design and production team. They also needed their products to be accessible so that customers could interact.

Our Action

After completing POD’s design considerations form it became clear that the optimum client solution would be to use our Esetta system along with our fully managed Turn-Key solution. During a meeting at our production facility with the client, final details were thrashed out as the client liked both the price and the full-colour visuals. POD were commissioned to produce both the stand and the custom built displays.

Our Solution

Using Esetta, POD were able to provide a stunning modular stand with a really eye-catching illuminated and rotating 4 meter high “drill bit”. POD’s production staff had quite a challenge to produce this eye catching display and went through several formations before coming up with the perfect design and build quality.

As Rotabroach were due to have many of their clients attend the event, corporate hospitality was important, POD were asked to cater for this, handling all refreshment and catering supplies.

The End Result

Just as we'd promised, Esetta proved to be the perfect system for this vital, product launching show, the client commented- “Rotabroach would like to thank everyone who helped make… the launch of the Element range such a huge success.”