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As Pharma Engineering attend events abroad it was crucial that they used a light weight system that would save costs logistically. The client gave us a very specific brief with the end result of the Exhibition Stand raising brand awareness for Pharma Engineering and generating sales leads from the, mainly European, shows they attend.
As well as a two graphic walls, one containing an audio-visual screen, the client wanted to have front-of-house counters whereby exhibition visitors could see for themselves the de-blistering machines on offer. The client also wished to have a high level LED Light box to boost visual presence at their events. As well as this a lockable store room was essential to the smooth operating of the stand. POD’s design team had to factor in that this would be a self-build project rather than having our trained technicians installing. A simple yet stand out design had to be provided.
After completing POD’s design considerations form it became clear that the optimum client solution would be to use our Esetta system, only as a self-build solution as opposed to the regular Turn-Key solution we offer Esetta in usually. During a meeting at our showroom with the client, final details were thrashed out as the client liked both the price and the full-colour visuals. POD were commissioned to produce full working drawings of both the stand and the kiosks. These were accepted after small tweaks were undertaken.
POD’s artwork design studio were also commissioned by the client to work up print ready graphics for their flagship stand. This involved the client sending images and a written brief in for our team to interpret. This whole process was done in good time for the clients event even though several versions were proposed and whittled down to a final choice.
Using Esetta, POD were able to provide a stunning modular stand with a really eye-catching LED tower. The client attended the training session at the factory to test-drive the newly completed system. The team from Pharma thoroughly enjoyed and engaged with our Trainer in assembling and packing down the completed stand. After some final adjustments, the stand was delivered to Pharma Engineering’s Oxfordshire office pending them shipping it to Dusseldorf for their first show using the new kit.
Just as we'd promised, Esetta proved to be the perfect system for shipping to Europe - lightweight, suitable for the client to erect and looking like a million dollars on the day! Richard at Pharma Engineering was delighted with the result and said that if any potential clients wish to have a reference for POD’s services, he’d be happy to provide a personal recommendation! Two years later, Richard and the team are still proudly using their exhibition stand to great success, in fact just last month they ordered some new components and graphics for the prestigious Achema show out in Germany.