Routo Telecommunications, a global SMS provider, approached Pod Exhibitions in late 2012 to discuss the possibility of hiring a modular stand for the Mobile World Congress in Barcelona for early 2013.
Routo Telecommunications was in the process of being acquired by TeleSign Corporation who are an Internet security and authentication leader, to be relaunched as TeleSign Mobile. TeleSign Mobile was to be presented to the industry at this prestigious global exhibition. The end result of this exhibition would be raising awareness of this relaunch and also to meet with current and potential clients in a relaxed but professional setting.
The proposed stand had to fit into a space of 7.5 x 4 meters with 3 open sides and incorporate two seating areas, a high level illuminated tower and a lockable storage area. There also needed to be facilities for refreshments and a reception counter to greet potential guest to the stand
POD Exhibitions uses a very specific Design Brief Considerations document which the client filled out, this gave us a very good overview of what was needed to be achieved with the stand. Pod Exhibitions produced initial visuals for the stand and a cost-effective hire quotation started the process.
Key to the client’s interests was the installation service we provide, as this show was in Barcelona. As such, our Esetta system, being lightweight, quick to erect and fully modular was clearly the best option.
We were then able to meet with the client in their London Office to further this project. During this meeting it was confirmed that our Esetta system would provide the ideal product to supply a turn-key solution whilst hiring the stand hardware. As the client liked both the price and the full-color visuals, Pod Exhibitions were commissioned to produce full working drawings of the finalized stand along with a final price quotation
Using the Esetta system, Pod Exhibitions were able to provide a hire price in line with the clients budget whilst offering a turn-key service that suited their needs as well.
The Tension Fabric system used in Esetta proved ideal for this project, in that they are the most cost-effective graphics we use, and as can be seen from the images above,When illuminated from behind create a stunning light-box to highlight messages on the stand. The system is strong, yet lightweight to ship, hence reducing overseas freight costs, and completely modular to accomodate events at a variety of venues.
The seating area was too formal for the client requirements initially, so our design team came up with some unique low level, relaxed seating pods that would encourage a more relaxed and friendly feel
The TeleSign Mobile stand was very striking amidst a lot of large stands. The overall layout was very spacious and provided the look and feel that the client desired for this key event.
Stand set up was completed into Barcelona’s Fira Gran Via Exhibition Centre in a matter of just over four hours, this certainly surprised other stand installers as our team drove away whilst some stands still hadn’t even been unpacked!
Our client, literally had nothing more to do than turn up, switch the coffee machine on and start generating client interest! Just as we'd promised, Esetta proved just the right system for shipping to Barcelona - lightweight, quick to erect and extremely stylish. TeleSign Mobile confirmed that they would like to hire the same system for the next Mobile World Congress and have since entrusted POD Exhibitions with a smaller exhibition stand for an event in London’s Westminster Bridge Park Plaza Hotel.